Eurostar

STEALTH collaborated with Eurostar and close partners Hyperactive to create an engaging promotional experience at Bluewater shopping centre in Kent. The centrepiece of this activation was a custom-designed model train that replicated the comfort and luxury of a Eurostar carriage. The model train was meticulously crafted to capture the essence of Eurostar travel, complete with authentic seating and interior details, offering visitors a tangible taste of the Eurostar experience.

To further enhance the experience, STEALTH x Hyperactive integrated cutting-edge technology with a VR headset feature. This allowed visitors to virtually immerse themselves in a journey from Ebbsfleet or Ashford to Paris, showcasing the speed, comfort, and scenic views one would enjoy aboard a real Eurostar train. The VR experience was designed to be as realistic as possible, providing a 360-degree view of the train interiors and the journey itself.

In addition to the physical and virtual experiences, STEALTH x Hyperactive set up a bank of iPads at the installation, enabling visitors to conveniently book their discounted Eurostar tickets on the spot. This seamless blend of physical design, virtual reality, and digital interactivity successfully attracted shoppers, driving interest and ticket sales for Eurostar’s discounted routes to Paris.