SNAP Inc: TNW Conference Amsterdam

STEALTH expertly designed, built, and project managed a cutting-edge B2B promotional stand for Snap Inc. at the TNW Conference in Amsterdam. The stand was crafted to showcase Snap's innovative augmented reality (AR) capabilities to the business sector, with a focus on demonstrating how these technologies can enhance customer engagement.

Central to the stand was an AR Mirror, allowing visitors to virtually "try on" Tommy Jeans clothing. This immersive experience highlighted Snap's AR technology, showing how it can be used in retail and other industries to create interactive and personalised customer experiences. Alongside the AR Mirror, STEALTH set up a bank of iPhones equipped with AR capabilities, enabling visitors to explore additional AR features and see firsthand the potential applications for their own businesses.

Working directly with Snap Inc, the venue and key stakeholders, STEALTH managed all aspects of the project in a 360 degree approach. This included everything from initial concept development and design to on-site construction, logistics, and coordination with conference organisers. The stand's design not only reflected Snap's brand identity but also effectively communicated the practical business applications of their AR technology, making a significant impact on the conference's attendees and reinforcing Snap's position as a leader in the AR space.