Vodafone: Goodwood Festival of Speed

In 2021 we were asked to design, fabricate and produce the Vodafone Brand Experience at Goodwood Festival of Speed. The design was built around a central pagoda with four pods that housed different activations, with the focal points being the Vodafone sponsored Porsche Formula E car, an Augmented Reality racing game, Photo booth, Formula E driving simulator and charging stations located around the experience for people to plug in, relax and soak up the festival atmosphere.

With Covid 19 still lingering we wanted to design something that was covid safe and allow us to manage the flow of people safely around the experience. A live DJ and racing footage on our giant LED screen completed the main stage.

Taking ten days to build we craned in specially designed glass pods and built level platforms and access steps and ramps around them allowing people to move freely through all the activations.